Sector: Agriculture
Deliverables: Social Media, Website Assets, Digital Assets, Packaging Design
Sources: Photographs, Copy, and Illustrations by Terramera
Team Members: Digital Marketing Specialist, Communications Specialist, Brand Manager
Terramera is a cleantech company specializing in agricultural technology, developed products and technology to minimize synthetic chemical use and address global challenges.
Context
As a cleantech leader, Terramera is committed to purpose-driven innovation and technology, with a mission to transform the agriculture field. They offer products such as crop protection solutions to enhance agricultural productivity. Additionally, their bed bug products Proof provide effective, eco-friendly solutions for home pest control. By integrating sustainable technologies, the company strives to address key challenges in both agriculture and residential sectors.
Problems
The company wants to strengthen its brand and create a more cohesive presence. This involves building a strong social media strategy, redesigning their website for a more modern and unified look, and creating consistent visuals across all platforms. By doing this, we’ll be able to increase their brand awareness, making their business stand out and connect better with their target audience. My goal is to help them build a brand that is not only visually appealing but also memorable.
Solution
Social Media
I created social media graphics that matched the branding style guide and supported the text. I also designed custom icons and used photo editing techniques to enhance the visuals for the Instagram and Facebook posts. The Digital Marketing Specialist and I worked together to review the social media analytics, helping us understand what types of posts our audience engages with the most. This way, we could focus on creating content that resonates better with our target audience.
Icons
I also designed icons to support the website graphics and presentation slides, highlighting the company’s core values. These icons visually represent the values that guide employees in their day-to-day work by including them in presentations. This ensures a clear and cohesive message across all materials.
Online Graphics
I also created visuals for product listings, images, and user guides, including those used on platforms like Amazon. These graphics are designed to showcase the key benefits of the products and highlight why customers should choose them. By using clear and engaging visuals, I help communicate the product's value, making it easier for potential buyers to understand its advantages.
Print Design
Besides online assets, I designed brochures and print materials that highlight Terramera’s technology, products, and their key benefits. These designs are crafted to clearly present the company's innovations and offerings in a visually engaging way. The goal is to make complex information easy to understand while showcasing the value of Terramera's products.
Takeaways
It is important to create visuals that align with the company’s branding and support its messaging across platforms like websites, prints, social media, and presentations. Also, designing graphics such as icons, product images, brochures, and print materials that enhance core values, product benefits, and innovations, helped companies communicate clearly and effectively.
